Become a Network Marketing Leader Or Choose Another Industry

Behind every great business there is a great leader, and the same goes for MLM or any business. Businesses that have a high rate of success are backed by dedicated and hard-working leaders who have taken the time to research and carefully manage their business. There are five key characteristics to every successful leader, and they are characteristics that you should strive for when leading your network marketing business. The five characteristics are:

1. Passion

MLM businesses are designed to give individuals the opportunity to go into business for themselves. As a MLM business leader you must be passionate about helping people achieve their dreams of financial freedom, stability, and helping people obtain a job they love. If you don’t have passion, you will never be a great leader. Passion draws people to leaders, and is also the driving force behind all other characteristics that make a leader a great one: commitment, confidence, innovation, and courage.

2. Commitment

A great network marketing leader is one who is committed to the success of their business. Does this mean that you need to sacrifice everything else in your life such as family and friends to succeed? No. Definitely not! It simply means that you have to deeply and truly have the desire to succeed and to be deeply committed to getting your network marketing business off the ground. Starting any business takes time and effort, and those who aren’t dedicated will never become strong leaders or reap the benefits of success.

3. Confidence

A leader must be confident at all times. So educate yourself every day so you can lead with confidence. If you run your network marketing business without confidence, your potential reps and clients will be able to sense it, and will doubt your business or opportunity. You chose to start a MLM business because you were confident in the opportunities that the business would bless you with. Exude that confidence, and your clients and reps will admire the leader that you are.

4. Innovation

Every leader must be creative and unafraid of innovation if they wish to have lasting success. Innovation keeps your business ahead of the curve and expanding in the right direction. A MLM business owner without creativity will never be a leader as they will not have the foresight or vision to realize new business opportunities, marketing trends, or new client needs.

5. Courage

Starting a MLM business requires you to take a risk just like starting any other business would. A leader has to have courage to take the right risks necessary to achieve optimal success. If you fear taking risks, you and your MLM business could risk missing out on great financial investment opportunities. Remaining aware of your opportunities, and having courage to take the right risks will make you a great leader, and will provide your network marketing business with limitless blessings.

Being a great leader is a must if you wish to experience success with your MLM business. Without proper leadership education or skills, your network marketing business will not have a high level of success as clients and reps will not be consumed by your own passion and determination for the business. Be a strong leader, and never fear taking a risk that will make your MLM business great. The pay outs will be huge, and you will be a respectable business owner that others will emulate or strive to work for.

Numismatic Coins and Network Marketing – The Perfect Marriage

The Numis Network, in my opinion, is the perfect marriage between the numismatic collectible coin   industry  and the network  marketing   industry . They are both impressive and profitable industries on their own, but together they form an unbeatable combination. What makes Numis so special is that it is the first, and the only network marketing company that markets graded, modern issue gold and silver coins. Now, full disclosure, I am a Numis Network distributor and am proud to be associated with the company. Also, I had no real practical experience as a coin collector before joining Numis a month ago. This article is not to sell you on Numis Network, but rather to talk to you about the Numismatic coin and network  marketing   industries . So let’s talk coins.

Numismatics is the study and collection of money. The numismatic coin industry is an $100 billion industry world-wide, and a $10 billion industry in the United States alone. To put the U.S. portion in perspective, this industry is comparable in size to the music industry or the Hollywood movie industry, or the pet supply industry in the U.S. I bet that if you were to look in your local yellow pages, you would be surprised at the number of coin shops and coin dealers in your local area. I know that I was. Similarly, I was surprised at the number of coin clubs and collector groups in my area. And judging by the only coin show that I’ve been able to attend, this industry is popular as well as huge.

Granted most of the dealers that I’ve met so far specialize in antique or rare coins as opposed to modern issue coins. But bear in mind that modern issue coins will become rarer and more in demand as time passes. As I mentioned earlier, the Numis Network specializes in graded, modern issue coins as opposed to bullion coins. The value of an ungraded bullion coin is basically the spot price of it’s metal content. The value of a graded coin is based on it’s metal content, rarity, collector demand, and condition. These coins are graded on the global standard for grading coins known as the Sheldon Scale. The Sheldon Scale runs from Mint State (MS) 1 to MS-70, with MS-70 being uncirculated, virtually perfect in condition, and untouched by human hands. These graded coins are certified by one of the 3 major grading agencies: ANACS, NGC, and PCGS. Once certified, these coins are then encapsulated in hard plastic “slabs” for preservation and presentation. As I said earlier, Numis is the only network marketing company marketing modern issue numismatic coins.

Network Marketing, also known as Multi-level marketing is a marketing strategy wherein the marketers are paid not only for the sales they make, but also for the sales of anybody that they recruit. This allows you to create leverage in your business and earn money off of the efforts of others. There are currently over 63 million people involved in this $114 billion industry worldwide. A quarter of these people, 15 million, are a part of the $31 billion share of the industry in the United States. In the last 60 years, there have been more millionaires created by the network  marketing   industry  than any other industry on earth. However, there is nothing easy about this industry.

Regrettably, the network  marketing   industry  has about a 95-97% failure rate. Network marketing businesses do not have the high start up costs and overhead associated with traditional businesses, of which about 90% fail within the first five years. And in my opinion, it’s not so much that people fail in Network Marketing, but that they quit before truly giving themselves an opportunity to succeed. Think about it, people go to school for years to learn a profession or trade, but they often join a network marketing company with no marketing training or experience, and if they don’t have instant success they pack it up after just a month or two in business and quit, before they really learn anything about sales, marketing, or networking. But those who take the time to learn the business and stick it out can be richly rewarded for their efforts.

The beauty of this marriage between numismatic coins and network marketing is that the Numis Network sharply reduces the rate of failure. Even if you never recruit a single soul, as long as you are on the autoship you are collecting assets every month that you can put on your balance sheet. The product is not a consumable like most network marketing products, which are worth nothing after consumption. With Numis, you are actually better off financially the longer you stay on the autoship. This leads to a much higher retention rate than the industry norm. You also have true collectors in Numis who purchase more than the monthly minimum. All of this leads to stable and reliable residual incomes which makes Numis just about the only business where the average person is making money by selling money without having a commodities broker license.

Network Marketing – The Recession Proof Industry

With all the bad news being spread around in the media, it is hard to think that there actually is an industry that is not affected by a recession. Network Marketing is not only unaffected, it actually hits its greatest growth rate during rough economic times.

Why does network marketing boom during a recession you ask? Simple! It is booming because even though there are people being laid off from their jobs or is in fear of being downsized; Network Marketing provides EVERYONE the opportunity to regain control of their life and work part-time from the comfort of their home while building walk away residual income.

The reason network  marketing  is a recession proof  industry  is because when times are tough, people are constantly looking for an opportunity that can help supplement their income. It is during rough turns in the economy that people actually realize they are not immune to losing their job even if they have been there for 20+ years.

This recession proof industry is partial to no one… if you do your due diligence and roll up your sleeves and work you will build a massive asset over time. Unlike in the corporate world, network marketing provides a level playing field for all and does not look at race, gender, or education for someone to be successful.

So why don’t people get involved in an industry that is recession proof? The reason is that most people are either uneducated about what network  marketing  has to offer or they have a sour taste in their mouth from being in network  marketing  or have known someone who has had a bad experience in this  industry .

Being a professional network marketer, it is my responsibility to help educate people on the wonderful benefits this industry has to offer. There is a quote I heard and it goes, “You can have everything in life you want, if you only help enough people get what they want.” This is a relationship business and you can only get to where you want to go if you help and support others achieve what they want.

There has never been a better time than now to get involved in this industry. Why should we allow tough turns of events in this economy dictate whether or not we will be receiving a paycheck tomorrow? Instead of waiting to see if President Obama is going to fix this economy, let’s fix our own economy by educating people on this recession proof  industry  in Network  Marketing .

Fitness Industry Shapes Up With Email Marketing Software

With fitness being on everyone’s minds these days, many fitness establishments are harnessing the power of email marketing software to stay ahead of their competition. With email marketing software, fitness professionals can send out informative email newsletters, customized reminders and email announcements on specials and discounts. Email marketing software allows fitness establishments to reach a wide target market without launching an expensive marketing campaign.

While many times customers sign up for memberships, getting them involved in the gym and with classes is imperative to the success of any fitness establishment. With email marketing software, you can easily put your client list into a database that will send out automatic reminders for clients who haven’t visited the gym in awhile. In addition, you can categorize which classes clients are interested in and send emails to clients regarding those particular classes. With personalized emails, clients will feel involved and cared for, making them return to the gym more often.

Email newsletters are a useful marketing tool that has the potential to attract more clients into the gym. With easy-to-use templates that you can quickly customize to highlight your specific business, email newsletters can be sent out weekly, monthly or quarterly. Each issue can include helpful professional training tips, informative articles, healthy recipes and more. In addition, class schedules can be included as well as other events and specials that may be offered. With a sign up box on the newsletter, potential clients can sign up for emails and newsletters, increasing your business’ visibility and membership.

Email marketing software also allows your staff to quickly set up discount offers and announcements that can not only be sent to your current members but also to additional lists, extending your reach into new target markets. With opt-in lists available, your email blasts are sure to arrive to the ‘in’ box rather than the ‘spam’ folder.

Whether used to entice current clients to come back or to reach new markets, email marketing software offers the fitness industry the tools it needs to succeed!

The Car Rental Industry

Market Overview

The car rental industry is a multi-billion dollar sector of the US economy. The US segment of the industry averages about $18.5 billion in revenue a year. Today, there are approximately 1.9 million rental vehicles that service the US segment of the market. In addition, there are many rental agencies besides the industry leaders that subdivide the total revenue, namely Dollar Thrifty, Budget and Vanguard. Unlike other mature service industries, the rental car industry is highly consolidated which naturally puts potential new comers at a cost-disadvantage since they face high input costs with reduced possibility of economies of scale. Moreover, most of the profit is generated by a few firms including Enterprise, Hertz and Avis. For the fiscal year of 2004, Enterprise generated $7.4 billion in total revenue. Hertz came in second position with about $5.2 billion and Avis with $2.97 in revenue.

Level of Integration

The rental car industry faces a completely different environment than it did five years ago. According to Business Travel News, vehicles are being rented until they have accumulated 20,000 to 30,000 miles until they are relegated to the used car industry whereas the turn-around mileage was 12,000 to 15,000 miles five years ago. Because of slow industry growth and narrow profit margin, there is no imminent threat to backward integration within the industry. In fact, among the industry players only Hertz is vertically integrated through Ford.

Scope of Competition

There are many factors that shape the competitive landscape of the car rental industry. Competition comes from two main sources throughout the chain. On the vacation consumer’s end of the spectrum, competition is fierce not only because the market is saturated and well guarded by industry leader Enterprise, but competitors operate at a cost disadvantage along with smaller market shares since Enterprise has established a network of dealers over 90 percent the leisure segment. On the corporate segment, on the other hand, competition is very strong at the airports since that segment is under tight supervision by Hertz. Because the industry underwent a massive economic downfall in recent years, it has upgraded the scale of competition within most of the companies that survived. Competitively speaking, the rental car industry is a war-zone as most rental agencies including Enterprise, Hertz and Avis among the major players engage in a battle of the fittest.


Over the past five years, most firms have been working towards enhancing their fleet sizes and increasing the level of profitability. Enterprise currently the company with the largest fleet in the US has added 75,000 vehicles to its fleet since 2002 which help increase its number of facilities to 170 at the airports. Hertz, on the other hand, has added 25,000 vehicles and broadened its international presence in 150 counties as opposed to 140 in 2002. In addition, Avis has increased its fleet from 210,000 in 2002 to 220,000 despite recent economic adversities. Over the years following the economic downturn, although most companies throughout the industry were struggling, Enterprise among the industry leaders had been growing steadily. For example, annual sales reached $6.3 in 2001, $6.5 in 2002, $6.9 in 2003 and $7.4 billion in 2004 which translated into a growth rate of 7.2 percent a year for the past four years. Since 2002, the industry has started to regain its footing in the sector as overall sales grew from $17.9 billion to $18.2 billion in 2003. According to industry analysts, the better days of the rental car industry have yet to come. Over the course of the next several years, the industry is expected to experience accelerated growth valued at $20.89 billion each year following 2008 “which equates to a CAGR of 2.7 % [increase] in the 2003-2008 period.”


Over the past few years the rental car industry has made a great deal of progress to facilitate it distribution processes. Today, there are approximately 19,000 rental locations yielding about 1.9 million rental cars in the US. Because of the increasingly abundant number of car rental locations in the US, strategic and tactical approaches are taken into account in order to insure proper distribution throughout the industry. Distribution takes place within two interrelated segments. On the corporate market, the cars are distributed to airports and hotel surroundings. On the leisure segment, on the other hand, cars are distributed to agency owned facilities that are conveniently located within most major roads and metropolitan areas.

In the past, managers of rental car companies used to rely on gut-feelings or intuitive guesses to make decisions about how many cars to have in a particular fleet or the utilization level and performance standards of keeping certain cars in one fleet. With that methodology, it was very difficult to maintain a level of balance that would satisfy consumer demand and the desired level of profitability. The distribution process is fairly simple throughout the industry. To begin with, managers must determine the number of cars that must be on inventory on a daily basis. Because a very noticeable problem arises when too many or not enough cars are available, most car rental companies including Hertz, Enterprise and Avis, use a “pool” which is a group of independent rental facilities that share a fleet of vehicles. Basically, with the pools in place, rental locations operate more efficiently since they reduce the risk of low inventory if not eliminate rental car shortages.

Market Segmentation

Most companies throughout the chain make a profit based of the type of cars that are rented. The rental cars are categorized into economy, compact, intermediate, premium and luxury. Among the five categories, the economy sector yields the most profit. For instance, the economy segment by itself is responsible for 37.7 percent of the total market revenue in 2004. In addition, the compact segment accounted for 32.3 percent of overall revenue. The rest of the other categories covers the remaining 30 percent for the US segment.

Historical Levels of Profitability

The overall profitability of the car rental industry has been shrinking in recent years. Over the past five years, the industry has been struggling just like the rest of the travel industry. In fact, between the years 2001 and 2003 the US market has experienced a moderate reduction in the level of profitability. Specifically, revenue fell from $19.4 billion in 2000 to $18.2 billion in 2001. Subsequently, the overall industry revenue eroded further to $17.9 billion in 2002; an amount that is minimally higher than $17.7 billion which is the overall revenue for the year 1999. In 2003, the industry experienced a barely noticeable increase which brought profit to $18.2 billion. As a result of the economic downturn in recent years, some of the smaller players that were highly dependent on the airline industry have done a great deal of strategy realignments as a way of preparing their companies to cope with eventual economic adversities that may surround the industry. For the year 2004, on the other hand, the economic situation of most firms have gradually improved throughout the industry since most rental agencies have returned far greater profits relative to the anterior years. For instance, Enterprise realized revenues of $7.4 billion; Hertz returned revenues of $5.2 billion and Avis with $2.9 billion in revenue for the fiscal year of 2004. According to industry analysts, the rental car industry is expected to experience steady growth of 2.6 percent in revenue over the next several years which translates into an increase in profit.

Competitive Rivalry Among Sellers

There are many factors that drive competition within the car rental industry. Over the past few years, broadening fleet sizes and increasing profitability has been the focus of most companies within the car rental industry. Enterprise, Hertz and Avis among the leaders have been growing both in sales and fleet sizes. In addition, competition intensifies as firms are constantly trying to improve their current conditions and offer more to consumers. Enterprise has nearly doubled its fleet size since 1993 to approximately 600,000 cars today. Because the industry operates on such narrow profit margins, price competition is not a factor; however, most companies are actively involved in creating values and providing a range of amenities from technological gadgets to even free rental to satisfy customers. Hertz, for example, integrates its Never-Lost GPS system within its cars. Enterprise, on the other hand, uses sophisticated yield management software to manage its fleets.

Finally, Avis uses its OnStar and Skynet system to better serve the consumer base and offers free weekend rental if a customer rents a car for five consecutive days Moreover, the consumer base of the rental car industry has relatively low to no switching cost. Conversely, rental agencies face high fixed operating costs including property rental, insurance and maintenance. Consequently, rental agencies are sensitively pricing there rental cars just to recover operating costs and adequately meet their customers demands. Furthermore, because the industry experienced slow growth in recent years due to economic stagnation that resulted in a massive decline in both corporate travel and the leisure sector, most companies including the industry leaders are aggressively trying to reposition their firms by gradually lessening the dependency level on the airline industry and regaining their footing in the leisure competitive arena.

The Potential Entry of new Competitors

Entering the car rental industry puts new comers at a serious disadvantage. Over the past few years following the economic downturn of 2001, most major rental companies have started increasing their market shares in the vacation sector of the industry as a way of insuring stability and lowering the level of dependency between the airline and the car rental industry. While this trend has engendered long term success for the existing firms, it has heightened the competitive landscape for new comers. Because of the severity of competition, existing firms such as Enterprise, Hertz and Avis carefully monitor their competitive radars to anticipate Sharpe retaliatory strikes against new entrants. Another barrier to entry is created because of the saturation level of the industry.

For example, Enterprise has taken the first mover advantage with its 6000 facilities by saturating the leisure segment thereby placing not only high restrictions on the most common distribution channels, but also high resource requirements for new firms. Today, Enterprise has a rental location within 15 miles of 90 percent of the US population. Because of the network of dealers Enterprise has established around the nation, it has become relatively stable, more recession proof and most importantly, less reliant on the airline industry compared to its competitors. Hertz, on the other hand, is utilizing the full spectrum of its 7200 stores to secure its position in the marketplace. Basically, the emergence of most of the industry leaders into the leisure market not only drives rivalry, but also it varies directly with the level of complexity of entering the car rental industry.

The Threat of Substitute

There are many substitutes available for the car rental industry. From a technological standpoint, renting a car to go the distance for a meeting is a less attractive alternative as opposed to video conferencing, virtual teams and collaboration software with which a company can immediately setup a meeting with its employees from anywhere around the world at a cheaper cost. In addition, there are other alternatives including taking a cab which is a satisfactory substitute relative to quality and switching cost, but it may not be as attractively priced as a rental car for the course of a day or more. While public transportation is the most cost efficient of the alternatives, it is more costly in terms of the process and time it takes to reach one’s destination. Finally, because flying offers convenience, speed and performance, it is a very enticing substitute; however, it is an unattractive alternative in terms of price relative to renting a car. On the business segment, car rental agencies have more protection against substitutes since many companies have implemented travel policies that establish the parameters of when renting a car or using a substitute is the best course of action.

According to Tracy Esch, an Advantage director of marketing operations, her company rents cars up to a 200-mile trip before considering an alternative. Basically, the threat of substitute is reasonably low in the car rental industry since the effects the substitute products have do not pose a significant threat of profit erosion throughout the industry.

The Bargaining Power of Suppliers

Supplier power is low in the car rental industry. Because of the availability of substitutes and the level of competition, suppliers do not have a great deal of influence in the terms and conditions of supplying the rental cars. Because the rental cars are usually purchased in bulk, rental car agents have significant influence over the terms of the sale since they possess the ability to play one supplier against another to lower the sales price. Another factor that reduces supplier power is the absence of switching cost. That is, buyers are not affected from purchasing from one supplier over another and most importantly, changing to different supplier’s products is barely noticeable and does not affect consumer’s rental choices.

The Bargaining Power of Buyers

While the leisure sector has little or no power, the business segment possesses a significant amount of influence in the car rental industry. An interesting trend that is currently underway throughout the industry is forcing car rental companies to adapt to the needs of corporate travelers. This trend significantly reduces supplier power or the rental firms’ power and increases corporate buyer power since the business segment is excruciatingly price sensitive, well informed about the industry’s price structure, purchase in larger quantities and they use the internet to force lower prices. Vacation buyers, on the other hand, have less influence over the rental terms. Because vacationers are usually less price sensitive, purchase in lesser amounts or purchase more infrequently, they have weak bargaining power.

Five Forces

Today the car rental industry is facing a completely different environment than it did five years ago. Competitively speaking, the revolution of the five forces around the car rental industry exerts some strong economic pressure that has significantly tarnished the competitive attractiveness of the industry. As a result of the economic downturn in recent years, many companies went under namely Budget and the Vanguard Group because their business infrastructure succumbed to the untenability of the competitive environment. Today, very few firms including Enterprise, Hertz and Avis return a slightly above-average revenue compared to the rest of the industry. Realistically speaking, the car rental sector is not a very attractive industry because of the level of competition, the barriers to entry and the competitive pressure from the substitute firms.

Strategic Group Mapping

As a moderately concentrated sector, there is a clear hierarchy in the car rental industry. From an economic standpoint, disparities exist from a number of dimensions including revenue, fleet size and the market size each firm holds in the market place. For instance, Enterprise dominates the industry with a fleet size of approximately 600,000 vehicles along with its market size and its level of profitability. Hertz comes in second position with its number of market shares and fleet volume. In addition, Avis ranks third on the map. Avis is among one of the companies that is having issues recovering its revenue margins from prior to the economic downturn. For instance, in 2000 Avis returned revenues of approximately $4.23 billion. Over the course of the next several years following 2000, the revenue of Avis has been significantly lower than that of 2000. As a way of reducing uncertainty most companies are gradually lessening the level of dependency on the airline industry and emerging the leisure market. This trend may not be in the best interest of Hertz since its business strategy is intricately linked to the airports.

Key Success Factors

There are many key success factors that drive profitability throughout the car rental industry. Capacity utilization is one of the factors that determines success in the industry. Because rental firms experience loss of revenue when there are either too few or too many cars sitting in their lots, it is of paramount importance to efficiently manage the fleets. This success factor represents a big strength for the industry since it lowers if not completely eliminates the possibly of running short on rental cars. Efficient distribution is another factor that keeps the industry profitable. Despite the positive relationship between fleet sizes and the level of profitability, firms are constantly growing their fleet sizes because of the competitive forces that surround the industry. In addition, convenience is one of the crucial attributes by which consumers select rental firms. That is, car rental consumers are more prone to renting cars from firms that have convenient rental and drop off locations. Another key success factor that is common among competing firms is the integration of technology in their business processes. Through technology, for instance, the car rental companies create ways to meet consumer demand by making renting a car a very agreeable ordeal by adding the convenience of online rental among other alternatives. Furthermore, firms have integrated navigation systems along with roadside assistance to offer customers the piece of mind when renting cars.

Industry Attractiveness

There are many factors that impact the attractiveness of the car rental industry. Because the industry is moderately concentrated, it puts new market entrants at a disadvantage. That is, its low concentration represents a natural barrier to entering the industry as it allows existing firm to anticipate sharp retaliations against new entrants. Because of the risks associated with entering the industry among other factors, it is not a very attractive sector of the marketplace. From a competitive standpoint, the leisure market is 90 percent saturated because of the active efforts of Enterprise to dominate this sector of the market. On the other hand, the airport terminals are heavily guarded by Hertz. Realistically speaking, entry in the industry offers low profitability relative to the costs and risks associated. For most consumers, the main determining factors of choosing one company over another are price and convenience. Because of this reason, rental firms are very circumspect about setting their rates and that generally force even the industry major players in the position of offering more to the consumers for less just to remain competitive. Hertz, for example, offers wireless internet to its customers just to add more convenience to their travel plans. Avis on the other hand, offers free weekend specials if a customer rents a car for five consecutive weekdays. Based on the impact of the five forces, the car rental sector is not a very attractive industry to potential new market entrants.


The rental car industry is in a state of recovery. Although it may seem like the industry is performing well financially, it is nonetheless gradually regaining its footing relative to its actual economic position within the last five years. As a way of insuring profitability, besides seeking market shares and stability, most companies throughout the chain have a common goal that deals with lowering the level of dependency on the airline industry and moving toward the leisure segment. This state of motion has engendered some fierce competition among industry competitors as they attempt to defend their market shares. From a futuristic perspective, the better days of the car rental industry have yet to come. As the level of profitability increases, I believe that most of the industry leaders including Enterprise, Hertz and Avis will be bounded by the economic and competitive barriers of mobility of their strategic groups and new comers will have a better chance of infiltrating and realizing success in the car rental industry.


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Marketing Tips for the Energy and Power Industry

With the advent of power company deregulation, alternative electricity providers have risen. This leads to competition among providers. Thus, to remain competitive, power  industry   marketing  is of utmost importance. To effectively  market  your power  industry  company, one must take into account new developments in the power and energy  industry , as well as new developments in  marketing .

Marketing should start with a unique and professionally designed company logo, because this is usually the first impression. It should be creative, but focused and help the potential customer understand what your company is all about. It needs to be of high quality as well. It should be something so magnetic that your company will be branded by its look. Whenever someone sees your logo, they should immediately recognize your company and the brand. Hiring a skilled graphic arts designer should be your company’s first step to getting a quality logo.

Precisely and effectively delivering your company’s message should be another important aspect of marketing efforts. This should be a brief description of what your company does, adapted for each type of your customer bases, such as long-term customers vs. new customers vs. potential customers vs. investors, etc.

To develop a snappy message your company should interview or survey employees, executives, customers, and anyone who has a connection to your power company. Examine their commentary and find a message that appeals to all. Understanding how internal and external customers view your company is essential.

No power  industry   marketing  effort can afford to ignore the presence of the Internet. Mostly everyone goes to the Internet first when looking for information or products. This means every progressive company must have a website presence. To be effective, the website must look professional, portray your company in a positive way, and showcase its capability to provide the services and prices that customers are looking for. Having a method for current customers and potential customers to readily contact company employees is one of the biggest pluses in remaining competitive. Customer support cannot be underrated.

With the rise of the Internet, online video marketing has become the standard. Savvy marketers use videos as a way to enhance their company’s message and brand. Like the old saying, “a picture is worth a thousand words”, “a video is worth a thousand more”.

With alternative power companies being relatively new or new in the sense of marketing to the masses, it is important to let the public know what your company does, and how capable they are to supply energy needs at a reduced cost over public utilities. What better way to do this than with online video marketing?

Videos go a long way toward being able to illustrate to customers how your company is a better option. It helps them understand how your company is able to provide the best services at the lowest rate. Online video marketing done right is also a cheaper alternative to television commercial advertising. When done right, it can’t be denied.

One last tip on  marketing  your power  industry  company is to seek to appeal to different categories of your customer base. To appeal to investors, you will need a totally different approach. To appeal to new customers you should consider a different approach than marketing to present customers. If you wish to hire new employees then you should have a unique approach to draw in potential candidates. Create a marketing strategy for the audience from which you are trying to grab attention.

All in all, the success of your power  industry  organization revolves around your  marketing  efforts. The only way to gain the customer base you need is with the effective execution of your marketing plan. Following the above tips will enable you to design a perfect marketing campaign.

Competitors will assuredly be using their marketing efforts to capture your customers and investors. You have to be as intense as they are in order to compete on an equal and level playing field. Don’t get overly wrapped up in what others are doing, but stay keen and do good business, success will surely follow. Good luck on your endeavors.

Industrial Internet Marketing Requires an Expert Touch

Internet marketing is nothing new – it’s been around since before the Dot Com boom and subsequent bust. However, industrial Internet marketing might not be such a familiar term for many folks. With that being said, you’ll find that this form of Internet marketing is enormously important to a wide variety of different businesses. All businesses can benefit from an increased online presence, but not all businesses require the same type of marketing methods. In fact, for industries, Internet marketing needs to be tailored by an expert.

Industrial Internet marketing is simply online marketing methods designed for industrial businesses – manufacturers, suppliers and distributors of equipment, industrial supplies and more. Often, these are B2B companies, though there is sometimes a B2C element involved. Therefore, Internet marketing for these companies requires a skillful touch and immense knowledge of the associated vertical markets. B2B industrial companies can benefit enormously from the right marketing techniques and methods, but not all SEO or online marketing firms have the right skills. How do you know if you have found the right option?

One of the simplest ways to ensure that you are considering a company with the right skills, knowledge and wherewithal to make online marketing successful for you is to look at their list of previous clients. Most successful online marketing firms are more than happy to provide a list of previous clients on their website. A simple glance through these ranks will give you an immense amount of information. You need to look for other industrial clients – equipment manufacturers and suppliers, rubber manufacturers and distributors, and other similar companies. A track record of successfully marketing other industrial companies is the first sign that you are on the right track with a particular SEO firm.

The next thing that you need to look for in a quality industrial Internet marketing firm is the right range of services. What should you seek, though? Obviously, you want a company that specializes in industrial SEO, as good keywords are the foundation of any online marketing effort. However, you also want to look for a company that is skilled in creating industrial PPC ads, as well as one that can help you with creating backlinks to your website. Other services that you might require include optimizing your marketing (and website) for the way that industrial customers search and what they look for in a provider.

You should also make sure that the company that you choose has a decent history in the industry, and is not a Johnny-come-lately. While there is certainly nothing wrong with a startup firm (all companies where there at one point!), you really need to choose a company that has experience and expertise that can only be gained with time spent in the industry. Finding such a firm can actually be simpler than you might think, so long as you are prepared to do a modicum of research. Never choose blindly, as this can lead to a singularly dissatisfying situation.

Marketing Online – Cool Tips You Might Overlook

From a promotional point of view, when you create a website, just like any other marketing event in the past, it’s an event. So you launch a website and your internet marketing online campaign. So that is in effect an excuse to talk to people. It’s an excuse to talk to partners, joint venture partners. The number one way to get people to your site is joint venture communication. Whether it is an email blast, whether it’s a joint venture tele seminar, whether it’s in a newsletter, whether it’s articles, really it comes down to a bunch of questions.

The first question I ask is, what can we do for free? It doesn’t really cost you anything to call somebody you know who has a list of two million people and say, we’re launching a new site and we’re giving everyone a free Taco if they go there. That you can essentially do for free. Generally we want to do something that doesn’t cost us any money.

I work with a site called They give away free e books. They have thousands of e books to give away. You can go to that site and upload an e book for $20. That site gets twelve million hits a month. It gets 360,000 unique visitors. It gets 1200 – 1500 subscribers a day. Find a high traffic site and then put your free stuff there.

Everyone knows the big stadiums where they play football and soccer and whatever else. The concept here is when your doing your internet marketing online, I call it the hot dog theory of marketing. It cost $350,000,000 to build the stadium. It cost $150,000,000 to buy the football team. It cost $70,000,000 a year to market the team. It cost $2,000,000 to market this weekend’s game. You know who I want to be? I want to be the hot dog vendor who makes $1200 a day selling a $2 item that the customer does most of the work for and builds and customizes it for themselves and it’s low risk, low inventory.

When it’s all said and done, I attach my cart to my van and drive away. The hot dog theory of marketing is put your low, cost free stuff in the path of marketing that others have spent millions of dollars on.

I think getting in that slipstream of what someone else is doing is good. One thing we also do along those lines is if you look at, depending on what products you’re promoting, who’s about to launch a book, who’s about to launch a product, what are you seeing on the news and then you’re going for it. People are eating up this offline media and where do they go to find out more? They go online and they search for those keywords.

A lot of times these new breaking trends people aren’t necessarily optimizing for. So you can leverage off all these big boys that are out there marketing it and be there when the user is searching for it and then hopefully your solution can solve that or you point them onto a way to solve their problem.

What you really need to do is recognize when you’re looking at keyword searches for example. So Michael Jackson’s death got a lot of coverage and so on. Because I teach internet radio and I teach to create content that lasts a long time, I put it in my Twitter Radio Money Coach (that’s my Twitter for the radio stuff we do.) It said ‘Michael Jackson is immortal, because he created quality content that’s going to outlive him.’ You need to create quality content for your radio show.

On average, when I post a Twitter, I’ll get two to three people follow me. When I did the Michael Jackson one or I do one that’s around keywords, not necessarily directly related to   industry  so the music pop  industry  isn’t necessarily directed to the internet  marketing  talk radio podcasting  industry . But by linking them with a current event, you get the people who are looking for that anyway, finding you.

If you go to Twitter, right now the trending topics are, she looks good but he looks good but flash forward Kanye West. If I was attracting customers, I would say something like ‘I would never hire someone like Kanye West to be a spokesman for my company. This is a risk.

Some people say, get a spokesperson. If you don’t feel comfortable on TV or video online, get a spokesperson. What are the risks of a spokesperson? He may be an idiot and get up on the stage at the Emmys and interrupt somebody’s acceptance speech. He may be accused of a crime.’

So you tie in your tips to the current event keyword with your internet marketing online and that will drive traffic to your site.

Local Business Listing Marketing Vs Data Services

As local business marketing has become a hot topic in the Internet marketing industry, business owners are finding themselves confused about the various types of services that can help them tap into this local marketing tool. Of course additional confusions arise from the variations of service fees too. Let’s take a look at defining these services, the fees and local listings as a marketing tool. This will also shed some light on why there are monthly management fees by the marketing services.

Local Listing Data Services

We have discussed this service in a previous article about companies that provide “get listed” services. What this service provides is to push your business information as data into local listing websites. The entire process is automated through programs known as API’s. There are limitations as to what information can be submitted. They certainly do not allow you to protect your brand by claiming your listing through this process. The claiming process is most important as it allows you to manage your local business listing not only with marketing information, but also consumer reviews. Our argument with this service is that most businesses are already listed and why do you need to get “get listed”? Fees for this service are less than $100 per year

Local Listing Marketing Services

This type of service is the service that will allow you to use your local business listing as a local marketing tool to reach the local consumers through web searches and mobile searches most effectively. Because this service is a combination of automation and manual labor the fees are higher and range with one time setups to ongoing monthly management fees. Here are some of the services that are included with local business listing marketing services.

One question you should ask yourself. Do you have the time resources to manage this marketing tool at multiple local listing websites? This will certainly help answer if you need help with this process.

1. It is important to claim your listing at multiple local listing websites. If the marketing service is only with Google, then you are missing out at a variety of other sources ling Bing, Ask, City Search,, Yelp, Yahoo, Merchant Circle and many others. Consumers and mobile application developers will decide which website they will use for local business listing reviews and data. Google is not the powerhouse in this case.

2. Claim your listing to protect your brand from being hijacked. Claiming is a crucial and important first step with local business listings. If you do not claim the listing at multiple local listing websites you are open to hijackings and having your information re-directed to another business or criminals pursuing the local consumers. This is the part that tends to cause much of the frustrations you read about from business owners on the web.

3. Update your listing with your business marketing information to include not only text copy for web searches and mobile searches, but categories, photos, coupons, videos, images, etc. Because this information changes throughout the year (particularly your coupons, offers, discounts and events) the monthly management service will help insure everything is up to date at multiple locations.

4. Clean-up mis-matched data. Because local listing websites get their data from multiple sources, businesses are finding that there are multiple listings for a single address of their business. Deleting or merging these listings is an important process to insure the duplicates are not hijacked or consumers posting reviews in a listing that is not monitored.

5. Monitor your consumer reviews. Your customers have already been posting their reviews about you at multiple local listing websites. Monitoring and subsequently managing these reviews at multiple local listing websites for local public relations is an important process and one that will be new to most local businesses. This is also included with most local listing marketing services within their monthly management fee.

6. Citations are in important step in this process to have your listing ranked higher on web searches amongst the listings next to the map. This is not always included in the lower priced marketing services and an addition to be considered as this industry and marketing tool evolves and matures in the upcoming years.

Future technologies will make local business listings more effective as a local business marketing tool. QR Codes, mobile applications, mobile coupons and other technologies will have to be managed for the local business to insure they are being used to be most effective.

Hopefully the above information has helped you at least categorize the different local business listing services between data services and marketing services. The benefits of the marketing services far outweigh the data services and are the most effective at reaching the local consumer.

Article Marketing Strategies to Dominate Your Niche

If you have a limited amount of money to put into your network marketing business and you are looking for “1” strategy that can help you dominate your niche, then Article Marketing will serve you well. The strategies that I’m going to layout for you will allow you to use Article Marketing to Dominate Your Niche and will only require you to purchase “1” piece of software. This software is used by Elite Article Marketers and will allow you to compete with them when it comes to marketing your business opportunity. You can get a 90 Day Money Back Guarantee, but once you start using this software, you will not want to be without this valuable marketing resource.

Article Marketing Strategy Step 1: Get a Blog – If you don’t have your own blog I highly recommend that you starting your own WordPress Blog. Search engines like blogs because there is new content constantly being added and this will help you get higher search engine rankings. Your blog is going to be the central point for all your marketing efforts. When you write a new article you’re going to post it on your blog first and then make some minor changes and submit it to the article directories and link back to article on your blog. This will give you back-links from the article directories and also help your blog and the article get higher search engine rankings. Over time this will generate free traffic to your website.

Article Marketing Strategy Step 2: Ad Content to Your Blog – Now that you have your blog set up it’s now time to create the content articles to add to your blog. If you don’t have any ideas of what to write about, here are a few suggestions:

1. Interview a leader in your Network Marketing Company and post the interview

2. Write three to five success tips about how to be successful with you business opportunity

3. Write about new network marketing companies (you can do a search for NPROS and subscribe to their News Updates via email and get emailed about new network marketing companies and do a review of these new companies. Reviews of new companies get a lot of attention. My recommendation is to be positive and be honest in your review.

4. Write about leaders in other network marketing companies.

5. Write about Systems used by other network marketing companies.

You want to be focused in your articles and do not try to get ranked for too many keywords. An example would be this article that is focused on “Article Marketing Strategies to Dominate Your Niche”

Article Marketing Strategy Step 3: Submit Your Content to Article Directories – The software that I spoke about earlier is called Automatic Article Submitter and it is an awesome piece of software that allows you to automatically create and confirm your accounts to 100s of article directories; allows you to spin your article with a dictionary of 20K+ related words; conduct keyword analysis, and much more. If you were to do all of this yourself it would take you days or weeks just to set up your accounts with the article directories and you would still have to do all the other work that you can do with the push of a button with Automatic Article Submitter. Your article summary and author resource box will probably be the hardest things that you have to do inside the software and they are very easy to do if you have submitted an article to EzineArticles or one of the other article directories.

Article Marketing Strategy Step 4: Link to Your Blog from Article Directories – In your resource box inside your article in Automatic Article Submitter you have two chances to link back to your blog or another website or video you may make about your article. You do this by using anchor text which is the clickable text that takes you to a website or a YouTube video that you already have posted. This serves two purposes, one it gives you a link back to your blog from the article directory that it’s posted in and it gives you a link to a YouTube video (again this is only if you have a YouTube video that you made about the topic of your article, this is the link you want to encourage prospects to click on because it should have content that is different from the article and not the link going back to the article on your blog your blog). Once you have everything as you want it, now it’s time to create variations within your article using the submission software. You can create variations in your title, words, and whole sentences throughout your article. Once you have all the variations within your article, you are ready to submit it to the article directories. Make sure you become very familiar with the software so that you get the best use out of it.

Article Marketing Strategy Step 5: Commit to Writing an Article a Day for 90 Days – To get the benefits from article marketing that you desire, you need to commit to submitting one article a day for the next 90 days. Use these Article Marketing Strategies to Dominate your Niche or any niche that you want to dominate, and you will always be able to generate leads to your network marketing opportunity.